︎









Sara Ayter


GRAPHIC DESIGNER
& CONTENT CREATOR










Check out my work
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Virtualitzar-me
TFG


︎2024

This project aims to create a distinctive visual identity by enhancing the digital profiles of @saraayterc and @saraayter. The goal is to professionalize their online presence and establish a unique identity within the sector.

Key steps include analyzing current communication trends and social media impacts, identifying strengths and areas for improvement, and developing a comprehensive content strategy covering content types, posting frequency, optimal times, and strategic collaborations.

#Editorial #Identity #Infographic

SOLO CLUB
 Fanzine


︎2023


Solo Club is a "street style" fanzine conceived to encourage people to engage in more solo activities, particularly solo travel. The fanzine is structured into three stages: preparing for your trip, things or tips to do while traveling, and advice on how to socialize.

Graphic identity is key to this project, incorporating colors, typography, and humor on every page to differentiate it from other magazines found on newsstands.

#Editorial #Identity 

Calendar


︎2023


Calendar was created to meet the needs of individuals living with Alzheimer's disease. This product serves as a tool to help people organize and maintain their daily and weekly routines, providing structure and fostering a sense of familiarity and independence. Inspired by the Montessori philosophy, which emphasizes individualized learning and self-directed activities, this calendar aims to support cognitive function and overall well-being in those living with Alzheimer's.

#Product #Branding #Identity #Data

Blup
Typography


︎2023


Blup is a typeface crafted entirely from circles, representing an artistic expression that challenges traditional conventions of typographic design. This approach marries the simplicity and elegance of circles with the complexity of written language, resulting in a typography that is both unique and captivating. Each letter and symbol is meticulously formed through intertwined circles, delivering a striking and distinctive visual experience.

#Typography #ArtDirection